I’m often asked if the techniques that we teach about attracting women are universal.

In other words, do all women, no matter their race, culture, nationality, upbringing or where they live all want the same basic traits in a man?

The answer is “Yes.”


Culture is a superficial reaction to life that changes over time.

Attraction is a deep, primal reaction that has remained the same for humans, regardless of culture.

Of course, no two women are alike and while some women might have certain cultural preferences, or a comfort level with some men who have a similar background, in the end, attraction usually overrides any other considerations.

Additionally, some women say that they have certain physical preferences (muscular/slim, tall/short, brunette/blonde/black hair.) that they look for in a man, but often date and develop relationships with men who rarely look like the type of man they’d once pictured in their mind.

Attraction - different races

The same goes for men; while a certain might dream of being with a blonde, he will usually just as happily fall for a pretty brunette.

For women, if a man possesses the right personality and character traits, she will actually start to look at his physical appearance in a positive light (i.e. if she would have originally judged him as being ugly, or below average looking, she now looks at him as cute, hot, sexy and so on).

This is one of the reasons why you will see unattractive looking men with beautiful women.

Often, to their own surprise, you’ll hear one woman tell one another, “He’s not the type of guy I’m usually attracted to, but I really like him.”

Confidence is Key, No Matter Where You Come From

Sometimes, guys will contact me and ask things like, “I know your techniques work in the USA, Canada, Australia and the UK, but how about Brazil?” (or the Philippines, India, Norway, Asia, Africa, etc).

Somehow, a man will think that women are ‘different’ in his country and feel attracted to other traits, even though we’re all human and have the same physical biology.

Change a woman’s skin color and she looks like a white woman, change the slant of her eyes and she goes from looking white to looking Asian.

We’re all human and we all feel attracted to the same things in the opposite sex.

It’s basic biology.

Forget about culture and focus on fundamental attraction.

For example: Above all else, women look for a man who is confident.

It doesn’t matter what country he is from, or what skin color, hair color or eye shape the woman has; she is going to be assessing his level of confidence.

Regardless of culture, women are attracted to men who can speak to them confidently and who are not afraid to say something interesting, funny and/or cheeky to spice things up.

Men who put on an act of being a really nice guy in the hope of being liked by a woman, usually end up turning her off, regardless of her race or cultural background.

Inner Masculinity

Although outer masculinity (i.e. muscles, height) can help a guy attract women, inner masculinity (i.e. courage, balls, confidence) is what attracts women to men the most.

A woman wants to know that her man can take care of himself (and possibly her) in virtually any situation.

That doesn’t mean starting fights, or being a bully.

Instead, often the most masculine and mature way to handle a difficult situation, is to avoid turning it into a confrontation, or by talking in an assertive, but friendly way with the men who are posing a threat.

That’s handling the situation and it’s much better for a woman than a man who feels the need to fight (i.e. because fights are dangerous to him and her).

When a man has strong, inner masculinity, no-one wants to mess with him and practically everyone he meets instantly feels the need to respect him and be nice to him.

Just think of a man you’ve met who seemed to have that inner strength and power and remember how you reacted to him.

Women notice those things and it attracts women deeply.

That applies regardless of culture, skin color, race or background.

Attractive Humor

This is one of the examples that some guys get really confused about.

Essentially, a guy won’t really know how to use attractive humor correctly and he will then try it on a woman and it won’t work.

When it doesn’t work, he will then think that attraction techniques don’t work in his country…even though they do.

He’s seen other guys do it and just assumes that women feel physically attracted to that guy, so they give him as pass and ‘let him’ do it.

Yet, that is incorrect.

The guy who failed when using attractive humor either didn’t know how to do it properly, or appeared nervous and unsure of himself prior, during or after using the humor.

As a result, the woman felt turned off by his lack of confidence and therefore, didn’t feel impressed or attracted by his attempt at humor.

If a guy doesn’t understand that, accept it and improve his confidence and ability to attract women, he will mistakenly go through life thinking that attraction techniques don’t work on women in his culture.

He will blindly ignore the fact that other guys are able to do it in his country, or assume that the women only like it because the guy is physically good looking.

He will overlook the fact that women like experiencing more attraction from guys that they feel attracted to and looks are NOT the only way to create feelings of attraction inside of a woman.

A man can also make a woman feel attracted to his confidence, inner masculinity, charm, charisma and so on.

When a man knows how to do that within 10 seconds of meeting a woman, she will behave completely differently towards him, compared to if he were to turn her off by displaying signs of being unsure of himself.

The New ‘Open World’

In the modern world, most people are allowed to travel and even stay in many countries for short periods of time.

As such, more and more interracial relationships are occurring (i.e. people of different races and cultural backgrounds are feeling attracted to each other, hooking up and getting into a relationship).

Regardless of a woman’s background, she will feel attracted to the same fundamental traits that attract women in other countries (e.g. confidence, inner masculinity, charm, charisma).

If you have those traits, she will feel attracted to you and become open to being with you.

It’s as simple as that.

Likewise, if you’re in a country where you think women can’t feel attracted to attraction techniques that men use in other countries, then simply learn it and do it properly and you will see that it works.

Don’t just try once and seem unsure of yourself while doing it and then give up.


Understand how to do it properly and you will then enjoy your choice of women, regardless of where you are in the world.

If you’re still unsure if you can do it, then watch these two videos:

If you still think that you can’t do it, or that women in your country are ‘different’ then, sorry – I can’t help you.

However, if you have seen the light and now understand that you can attract women in your country using attraction techniques, then I’d like to say, “Welcome to The Modern Man! You are about to begin enjoying your choice of women.”

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